Timing Fundraising Appeals: Find the Right Moments to Make an Impact Fundraising is a cornerstone of nonprofit sustainability, and it is more important right now than ever before. Yet, finding the optimal timing for appeals can be challenging. Whether you missed the traditional year-end rush or are looking to supplement it, strategic planning and timing can significantly enhance your fundraising efforts throughout the year. 1. The importance of year-end appeals First, we want to emphasize […]

The Resilient Nonprofit: A Technology Roadmap for Navigating Uncertainty 2025 has come roaring in with a wave of uncertainty for nonprofits. While nonprofits were already struggling in a climate of decreasing donors and increasing donor churn, funding freezes from the federal government have created a host of challenges. Similarly, five years ago this month nonprofits faced a surge of uncertainty amid lockdowns and global pandemic that put many traditional fundraising strategies on ice. The nonprofits […]

Next–Gen Fundraising: How Salesforce EmpowersNonprofits of All Sizes Author: Rob Leighton, Executive Director, iMission Institute For successful fundraising, personalized communication has always been key.Connecting with donors on a personal level, based on their individual interests andgiving history, builds strong relationships and encourages generosity. However,achieving this kind of personalization on a large scale has traditionally been achallenge. Salesforce, the world’s leading CRM, is now revolutionizing the non–profit sector withits innovative approach to donor management. By combining […]