July 14, 2024
November 15, 2022

Why Illustrating the Impact of $1 is Such Effective Fundraising [VIDEO]

“3 dollars can feed an entire family for a week.” “A dollar a day can buy a polio vaccine.” “For the cost of a latte, you can cure a child’s blindness.” You’ve heard these kinds of illustrations before—you might even have used them yourself. They’re incredibly effective, but it’s important to understand WHY they’re effective. It’s not the words themselves but the strategy behind them. And once you understand that strategy, you can use it […]
November 17, 2022

Stay Productive and Refocus for a New Year

Positive EOY staff morale + Strong organization leadership = New Year Success Let’s face it, the last few months of 2022 are a vital time for organizations! You’re trying to reach new goals, set new initiatives, and plan for the incoming year. During this planning, your staff can feel burned out. Consider your staff’s workload, scrambling to make year-end goals, and let’s not forget: their personal lives going into the holiday season. Don’t fret; we’ll […]
November 18, 2022

[PODCAST] Creating a Holistic Fundraising Approach

Creating a Holistic Fundraising Approach We all care about our donors – that’s a given. But, are we caring well for our donors? We may have our mass marketing and fundraising appeals in order, but perhaps more focus should be placed on the seemingly small interactions that can have a major impact. In this episode, Katie talks to Meghan Speer of Marketing Support Network about how a holistic approach to donor care and fundraising can […]
November 21, 2022

The Ultimate Online Donor Acquisition Guide

The Ultimate Online Donor Acquisition Guide The Ultimate Donor Acquisition Guide Donor acquisition is the lifeline of nonprofit fundraising. Not only do new donors help you grow and expand your nonprofit’s efforts and programs, but low donor retention rates mean you have to keep acquiring new donors just to maintain. This is where donor marketing comes in. While there are plenty of “best practice” blogs and guides on donor marketing, this guide is going to […]