November 19, 2019

Looking for a last-minute way to get more donations? You’re in luck! Most online donors wait until the last three days of the year to contribute to their favorite charities. Give them a convenient way to research and donate to your nonprofit—all on the same page—by adding a free Donate button to your organization’s GuideStar Nonprofit Profile.

December 20, 2017

Take Advantage of Donor Procrastination: Add a Donate Button to Your GuideStar Nonprofit Profile

Looking for a last-minute way to get more donations? You’re in luck! Most online donors wait until the last three days of the year to contribute to their favorite charities. Give them a convenient way to research and donate to your nonprofit—all on the same page—by adding a free Donate button to your organization’s GuideStar Nonprofit Profile.
December 20, 2017

Mind Reading Is NOT in a Fundraiser’s Job Description

The master fundraiser Steve Haddad once said to a development novice, “Your job as a fundraiser is to ask for the gift. The donor’s job is to decide how to respond. Don’t try to do the donor’s job.” That simple distinction, if taken to heart, is very liberating.
December 20, 2017

Your Engine of Impact: Funding

Somewhat paradoxically, most nonprofit executives and board members spend more time and effort on financial matters than their counterparts in the business sector do. For people in the nonprofit sector, that’s an unfortunate fact of life, since asking for money can be fraught with psychological complexity. Indeed, even bold leaders of extraordinary nonprofits sometimes become remarkably timid when the need to ask for money arises. 
December 20, 2017

Why Your Organization Needs to Share Metrics as Well as Anecdotes

While teaching a university course on nonprofit leadership, we were addressing the importance of return on investment (ROI) for nonprofits. That is, how funders who make large investments in a nonprofit expect measurements that indicate their assistance is having an impact. One student, who was a nonprofit executive director, pushed back, saying that even her major donors were “just fine with stories, pictures, and anecdotal evidence” of their program’s effectiveness. Therefore, there was no need […]
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