When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if your list gets smaller and smaller all the time, you need to stop and rethink what you’re doing. Unsubscribes are no fun because it leaves you wondering if you’re doing something wrong and if you could have retained those people.  The good news is there are some actions you can take to reduce the […]

Similar to how nonprofit organizations implement donor retention strategies, associations work to keep members renewing each year.  They’re not only “members” in the sense that they get discounts or a subscription ― it’s about belonging. Your members are everyone involved with your organization, all parts of a greater whole. No association is the same, so there isn’t one universal strategy that will maximize your association membership. However, most associations know that it’s more cost-effective to […]

This post was sponsored by Sticker Mule “Your network is your net-worth.” I’m sure you’ve all heard that phrase. Connectivity is king in the modern workplace, just as it has been for years. It just may look a little different now. Your network can now span across continents in a way it couldn’t before. While your online connections may be numerous, they may not be as deep as you’d like them to be. A quality […]

Tax season is complicated. You might think nonprofits would have an easier time, being tax-exempt, but that isn’t necessarily true. Every year, nonprofits are required to submit their Form 990, which is what allows the organization to maintain its tax-exempt status. As such, the 990 is quite an important document that can cause some issues for your nonprofit if not prepared properly. This can all get even further complicated when you realize that there are […]