June 17, 2024
September 18, 2020

How You Can Leverage Ephemeral Content

Ephemeral content has become an important tool for improving nonprofit communications in 2020. Exemplified by Snapchat, Facebook and Instagram Stories, ephemeral content includes photos and videos that are available for only a short time. While most social media timeline posts exist forever, Stories are set to disappear in 24 hours. Even channels like Twitter and TikTok are now developing their versions of Stories. Ephemeral content allows nonprofits to generate new content regularly, thus boosting awareness […]
September 23, 2020

How to Survive Today and Thrive Tomorrow

Chantal Sheehan is a speaker at Cause Camp 2020 Oh, 2020. It started off strong, but by March, our world had been turned upside down by the ‘Rona. While we’re all learning how to live, work and play (at home, all together, all the time, aah!!) those of us in the nonprofit sector may soon be struggling to survive. So how can nonprofits set themselves up to thrive, not just survive, 2020 and beyond? Disruption: […]
September 25, 2020

2020 Election: How to Change Your Digital Media Strategy

When 2020 began, we knew we were in for a wild ride with a presidential election cycle. Little did we know everything else this year had in store for us. With the upcoming election on everyone’s minds, many nonprofit organizations are becoming concerned about how their fundraising efforts will be affected in this already-challenging environment. The good news is that elections generally have little effect on charitable giving – with the exception of nonprofits that […]
October 1, 2020

5 Ways to Incorporate Data and Automation into Your Marketing Strategy

Information is important in any field. Nonprofit organizations are no exception. The data utilized by the nonprofit sector can be used for an effective marketing strategy when handled properly. Like anything that regards compelling those to donate their time or money, it pays to be unobtrusive, but always vigilant in your approach. Here are a few ways in which you can gather the data you need for proper incorporation as well as how automation allows […]