July 7, 2020
February 3, 2020

Balancing Your Network: Quantity vs. Quality

This post was sponsored by Sticker Mule “Your network is your net-worth.” I’m sure you’ve all heard that phrase. Connectivity is king in the modern workplace, just as it has been for years. It just may look a little different now. Your network can now span across continents in a way it couldn’t before. While your online connections may be numerous, they may not be as deep as you’d like them to be. A quality […]
January 24, 2020

4 Tips for Maximizing Association Membership

Similar to how nonprofit organizations implement donor retention strategies, associations work to keep members renewing each year.  They’re not only “members” in the sense that they get discounts or a subscription ― it’s about belonging. Your members are everyone involved with your organization, all parts of a greater whole. No association is the same, so there isn’t one universal strategy that will maximize your association membership. However, most associations know that it’s more cost-effective to […]
January 14, 2020

How to Keep Your Email Subscribers Engaged

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if your list gets smaller and smaller all the time, you need to stop and rethink what you’re doing. Unsubscribes are no fun because it leaves you wondering if you’re doing something wrong and if you could have retained those people.  The good news is there are some actions you can take to reduce the […]
January 8, 2020

Chantal Sheehan : Nonprofiteer Turned Nonprofit Numbers Nerd

Last year at Cause Camp, I laughed when speaker and fellow nonprofiteer Rachel Muir called herself a “recovering nonprofit executive director.” I laughed because that describes me to a tee. My path to #nonprofitlife was winding at best. My parents instilled in me a strong work ethic and a servant leader mindset from a young age. No matter what job I had or role I played, I constantly looked for ways to make things better. […]