If you’re a nonprofit leader, 2020 has likely put a wrench in your usual event planning strategy. With a global pandemic keeping most of us indoors, hosting a traditional in-person event is not the best idea.
In order to adapt to this new normal, many nonprofit event planners have been exploring virtual or hybrid alternatives. The entire event takes place online (or part of it) and is experienced without any face-to-face engagement.
To help you prepare, we will ensure you can answer the following:
Ready to learn more? Let’s begin!
In-person events are likely what your nonprofit has traditionally done in the past. It’s a great way to meet your supporters, engage them in something meaningful, and raise a good amount of money. Some common examples include:
At first glance, you might think these types of events are not feasible during this time. After all, how can you conduct an auction if you have to fundraise from home? Let’s move on to the next section to learn more.
To better understand how you can pull off almost any type of event you want online, let’s explore the following examples of virtual fundraising events:
This Qgiv article states that virtual events are achievable for everyone— it just requires careful planning and the right tools.
Hybrid events are in-person events with virtual elements. But what exactly are the benefits?
For one thing, offering a virtual alternative to an event allows more people to participate. People from all over the world can tune in! And this means more supporters who might give to your cause.
Hybrid events continue to rise in popularity, especially after this spike in virtual experiences. People will grow accustomed to the convenience, so make sure you flesh out your virtual resources and tools now. This way, you set up the foundation for future event success, no matter which type of event you want to host.
Whether you’re planning an in-person or virtual event, you’ll need a dependable arsenal of event registration and management tools. Consider the following:
The right virtual fundraising tools can set any event up for success, whether in-person, virtual, or hybrid. Make sure the above solutions are in your own event management toolkit! Even better, find a system that handles all of your needs! For instance, many registration tools will come with an integrated payment processor, assist with email communication, and track key data points.
Whether you’re hosting an in-person, virtual, or hybrid event, engaging your attendees is a challenge that you must overcome. Virtual events have their own unique obstacles, like how to keep participants interested without experiencing too much screen fatigue.
Let’s review the following engagement best practices:
Satisfied event attendees are high prospects for long-lasting supporters. Make sure that no matter the event you decide to host, whether in 2020 or beyond, you have a dedicated engagement strategy in place.
Event planning in 2020 is no easy feat, especially if you haven’t dipped your toes into virtual events before. Hopefully, this guide has given you more insight into the differences and benefits of in-person, virtual, and hybrid event planning as well as the necessary tools and strategies you’ll need. Good luck!