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Most businesses think that users get their first impression of the company when they land on their homepage. But that’s not entirely true. In fact, the first impression is formed somewhere else: on Google’s Search Engine Result Page (SERP).
Brand SERPs are the first touch-point between your business and search users. So, Google strives to present a comprehensive picture of your company to ensure that users make informed decisions. Among other things, brand SERPs include the most important pages on your site, your most recent social activity, your Wikipedia page (if you have one), and the latest news stories about your company. That’s why you should make sure that any search query with your brand name returns results that are consistent with your brand image.
SEO reputation management strategies aim to paint a positive picture of your brand in the search results by creating positive content and drowning out negative content so that your brand can stand out from your competitors. To do this, they use a variety of techniques, including public relations management, content marketing and technical SEO.
Nonprofit organizations and SEO Reputation
A nonprofit organization can benefit from online reputation management by attracting funds to support their causes.
Prospective donors are unlikely to trust a nonprofit organization with a questionable reputation. Therefore, SEO reputation should be at the center of a nonprofit’s SEO strategy to help maintain its supporters and their conversion rates.
Building a reputable business and maintaining a friendly relationship with the press can lead to favorable mentions in the media. However, that doesn’t happen automatically. You should pitch journalists to write about your nonprofit and what makes your efforts unique.
There are also several SEO tips for nonprofit management to prevent negative SEO reputation or even reverse it. For instance, you should conduct a backlink profile analysis to find negative mentions of your brand and spammy websites that are linking to you. You should then take appropriate measures to remove those mentions and links.
Content Management for Nonprofits
A vital element of any SEO strategy, including an SEO reputation management strategy, is creating useful content that helps you rank for your target keywords.
Writing quality blog posts that are engaging, unique, and optimized for search engines can organically improve your ranks for specific positive keywords. You should also target negative keywords that may harm your brand and create content that counteracts their effects.
Make Use of Online Reviews
One way to build an excellent SEO reputation is to ask your clients for online reviews on trusted review websites.
Google rewards positive reviews with higher SERP rankings. On the other hand, bad reviews can adversely affect your reputation and your SERP position. That’s why you should always monitor what people say about your organization in the online world. Use web tracking software to track mentions of your brand on various social media platforms.
You want to make sure that your donors are satisfied with your work, and that they’re likely to refer other donors. So, try to address any issues that may lead to complaints and dissatisfaction.
Another useful SEO tip is to encourage those who leave reviews to link to your website or your social media pages. This strategy will boost your organic rankings and spread the word about your nonprofit organization.
Improve your Ranking Through Video
Videos should be a central element of your reputation management strategy. They have a considerable potential to rank high in SERPs and build a positive reputation for you on those pages.
The first thing you should do is to create a professional video to introduce your nonprofit management team, your organization’s goals, and the causes that you support.
Overall, SEO reputation is essential for any online business, especially for nonprofit organizations, the success of which requires high levels of trust among people. SEO for nonprofits is highly effective in building a trustable brand image in the SERPs for the nonprofit and helping them thrive.
James Baxter is a professional ghostwriter and editor at write my essay online and a blogger, who loves sharing his experience and knowledge with readers. He is especially interested in marketing, blogging, and IT. James is always happy to visit different places and meet new people there.