These days, your organization’s website is typically the first impression people have of your nonprofit. If your page is poorly designed, it may steer potential supporters away, completely throwing off the digital marketing strategies that you’ve worked so hard to develop.
An admirable mission alone is not enough to drive donor engagement and retention. A good webpage explains your mission, but a great webpage can make the difference between a passive supporter and an active, dependable donor.
When donors find a page slow, untrustworthy, and difficult to use, they’ll abandon their donation, leaving you without the funds your organization needs to function. The internet has made us all impatient when it comes to website performance, so don’t risk losing your audience before you’ve had a chance to really engage with them!
Viewers’ engagement will reflect the effectiveness of your website, so you should aim for a high-quality design that anticipates their needs and makes it easy to get involved. Let’s jump right into how to make the most of your webpage with these 5 smarter design tips:
Nonprofits can only function and thrive because of their supporters’ generous contributions, so you’ll want to have an effectively designed page to drive more giving. The online market is a crowded, competitive place, so use these tips to make a webpage that stands out to potential donors.
Making your site easier to navigate means making it easy to understand and access. When visitors get frustrated navigating your site, they’ll likely leave. Follow these best practices:
Don’t forget about streamlining how your own staff navigates your site’s backend and data management tools! For the best results, integrate other programs like your donor database and your fundraising software with your website for better navigation and data flow throughout all your systems.
In addition to these ways to simplify the donors’ experiences and helping your staff make the most of your site, you should pay particular attention to your site’s load times and mobile usability.
Each element on a page loads individually, which increases the time it takes your site to load. Visitors want the information they’re searching for within seconds, not minutes. When they don’t get this information quickly, they’ll often leave your site, so minimize load times by:
Online donations are often made when a donor is spontaneously feeling generous. Make sure your online donation tools allow you to customize the donor experience and offer a simple, quick process. Forcing them to wait while your clunky site loads might make them reconsider their generosity or cause them to get distracted and not follow through.
The next level of navigation is making content usable for mobile users. According to Double the Donation, mobile users make up roughly half of all nonprofit website traffic. 25% of donors complete their donations on mobile devices, so you don’t want to miss out on this market!
Most website builders use a responsive design framework that automatically translates well for mobile users. However, you should still keep the following tips in mind:
When you finish designing your page, you can always check your own smartphone to make sure it’s optimized for mobile users. Some website builders even offer a mobile preview tool where you can see your site the way a mobile user would as you go along!
When you carefully brand your website to your organization, you create a cleaner, more fluid look that conveys your brand. Use your logo as a starting point.
Before diving into formatting your site, make a style guide that defines what look you want. Consider a few elements such as:
When you create guidelines beforehand, you make physically formatting your site a breeze after finishing content creation. On top of an easier formatting process, standardizing your branding ensures your visitors feel secure when browsing your site.
This is because consistent formatting throughout each of your pages instills trustworthiness. If readers are jumping to pages that don’t look like they came from you, they’ll likely think they’ve ended up on someone else’s website. They want to engage with you and won’t trust unbranded pages that look like they belong to a different organization, especially if they’re trusting you with their payment information.
Strong, consistent branding gives supporters a stronger image of your organization in their minds, making you more memorable and recognizable.
As a nonprofit, your goal is to get passionate people on board with your cause. You want them to donate time and money in order to make your mission possible, so your donation page should be featured prominently and should be easily accessible from every page with a donation button.
The donation button should be located in your navigation bar at the top of your site so that it appears on every single one of your pages. Your donation page should be designed with just as much care as the rest of your site. Consider these tools to boost donations:
When your donation page is easily accessible, donors can easily get to it the second they decide to give, and providing them with extra tools like a recurring donation button can increase your donations and create long-term relationships.
Choosing the right visuals can add an extra layer to your site that attracts visitors. Not only should your page draw in visitors, but it also needs to communicate your nonprofit’s identity.
When designing your donation page, consider the following:
Not a graphic designer? No worries! You can always use intuitive website builders or well-designed fundraising tools that provide a good donor-facing experience. Alternatively, try working with a web design consultant with experience in nonprofits. fundraising consultant to help you design an enticing donation page.
Supporters won’t want to give to your organization if they don’t feel like their private payment information will be properly protected. There are a few steps you should take to ensure donors’ security. Consider these security basics:
Taking these basic security steps can protect your nonprofit from a security breach. When you feel confident in your website’s security, you should then go further to implement even more advanced and secure protocols! These extra safety steps will protect you and your donors’ information.
Websites are an investment. While every nonprofit should invest in a quality website, not every nonprofit can shell out the necessary funds. If your organization is on a tight budget, consider these low-cost website options. Dependence on technology is growing. In fact, 54% of donors worldwide prefer to give online, so it’s more important than ever to have an effective, well-designed page. Don’t just throw your nonprofit’s site together. For additional ideas on designing your nonprofit’s website, click here.