Dan Pallotta – Uncharitable
December 20, 2017Amplify the Voice of Nonprofits This Year
December 20, 2017Turn Your Nonprofit’s Social Followers into Donors
Increasingly, donors are turning to social media to find causes to support. According to a recent survey, almost half of millennials say they’re inspired to give to charity by social media. A quarter and a fifth of Gen X and Baby Boomers, respectively, say the same. Whether your nonprofit already has a devoted following that likes and shares every post, or you’re still building your presence on social media, here are some tips will help you expand your social audience and, ultimately, your donor base.
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The stat that nearly half of millennials are inspired to give through social media is a useful reframe — it suggests the feed itself is doing donor cultivation before anyone clicks a donate button. That makes the quality of the visual content matter more than the frequency of appeals. Nonprofits without a design budget can lean on accessible tools for that, and something like the AI video and photo effects at everygenai.live (everygenai.live) can help produce scroll-stopping story clips or campaign visuals.