As you skim through your sea of emails, newsfeeds and notifications, what determines whether you engage with a piece of content? The answer is copy—simply defined by Merriam Webster as “the text of an advertisement.” Good copy is an absolute requirement if you want your organization to stand out in the era of information overload. Hiring a copywriter who knows how to string words together in a way that compels your audience to action is […]

Every year there seems to be an influx of conferences: marketing conferences, fundraising conferences, tech conferences, conferences about conferences. They’re everywhere. It’s hard to know which conference will be worth your time, but, if you’ve managed to pick one or two or three, it’s important that you make the most of your experience. After all, tickets to these events are hundreds, sometimes thousands of dollars—you need to make sure it’s money well spent. Nonprofit Hub […]