March 12, 2018
Successful fundraising often requires assuming more confidence than you actually feel. I got a new insight into that while leading a workshop last year. The workshop, on how fundraisers can build a major gifts program, was one that I had presented many times before. It focused on six elements of success: a willing board, a charismatic executive director, a compelling mission, individual donors, prospects, and a plan for low-pressure donor cultivation.