Have you ever seen an ad for something you were recently shopping for online? This common experience in today’s world has a name: retargeting. To put it simply, retargeting is a digital advertising strategy that shows ads to people who recently visited your website. For the nonprofit sector, retargeting ads can be a key marketing tactic that helps boost fundraising. Increasing online donations with retargeting ads has proven to be an effective practice. In fact, […]

A Discussion on Generation Impact: How Next Gen Donors are Revolutionizing Giving The up-and-coming generations are called many things and accused of many more. Speculation about their impact on philanthropy are the subject of books, blogs, studies, and many podcast discussions. In this episode, Katie interviews Dr. Michael Moody and Sharna Goldseker, the researchers and authors behind Generation Impact: How Next Gen Donors are Revolutionizing Giving. Originally published in 2017, the book follows extensive research […]

Crypto Giving for Nonprofits Guide Why your organization should start asking for and accepting crypto donations Did you know that over 20 million Americans own some form of cryptocurrency? Perhaps you hear that number and feel a little confused. You’ve probably at least heard of cryptocurrency, but maybe you don’t quite understand what it is—let alone how your nonprofit can benefit. But crypto giving for nonprofits is on the rise, and now is the time […]