Almost all media now feature feel-good stories about people and organizations that do good.  Even so, getting attention from the shrinking, but highly diversified, press pool still takes persistence and creativity. Here are 6 steps to get the press to tell your story: 1. Don’t wait for them to call That’s like waiting for lightning to strike to power your lights. Make friends with your local media: TV (don’t forget programs on local PBS stations), […]

This week, we sat down with Brady Josephson, the managing director of the NextAfter Institute. NextAfter provides fundraising research and training to help nonprofits grow. They are passionate about figuring out what really works in fundraising. Brady gave us some great information about multi-channel marketing, based on their research. For instance, how we communicate with donors has a direct impact on donor retention. You can hear more from Brady on his podcast, The Generosity Freakshow.  In […]

This week, we had the chance to sit down with Maryanne Dersch. Maryanne is a nonprofit coach, author, and speaker who loves to help organizations communicate authentically. She has great advice on how to share your ideas with the people who can make them happen. One of the most important things to learn in communication is how to listen deeply. This can help you transform a stiff idea pitch into a genuine conversation. Creating more […]