Most businesses think that users get their first impression of the company when they land on their homepage. But that’s not entirely true. In fact, the first impression is formed somewhere else: on Google’s Search Engine Result Page (SERP).  Brand SERPs are the first touch-point between your business and search users. So, Google strives to present a comprehensive picture of your company to ensure that users make informed decisions. Among other things, brand SERPs include […]

It was Booker T. Washington who said; “Those who are happiest are those who do the most for others.” It’s such a deeply human trait to feel good about helping others ― which is why nonprofits are so important. Nonprofits can use social media as a tool to; Raise awareness for their cause Scale their social media donations Build a stronger community of supporters However, the use of social media could affect the trust people […]

Your association’s team works hard to attract, engage, and retain its members. With a number of other responsibilities, it can be easy to overlook a simple, yet powerful tool for connecting with members: your website. With social distancing guidelines keeping organizations and members physically apart, a strong web presence is more important than ever. For instance, a modern, well-designed website will help your association: Boost brand awareness. With a website that’s wholly representative of your […]