June 17, 2024
September 2, 2020

SEO Reputation Management for Your Nonprofit

Most businesses think that users get their first impression of the company when they land on their homepage. But that’s not entirely true. In fact, the first impression is formed somewhere else: on Google’s Search Engine Result Page (SERP).  Brand SERPs are the first touch-point between your business and search users. So, Google strives to present a comprehensive picture of your company to ensure that users make informed decisions. Among other things, brand SERPs include […]
September 4, 2020

How to Build Trust Through Social Media

It was Booker T. Washington who said; “Those who are happiest are those who do the most for others.” It’s such a deeply human trait to feel good about helping others ― which is why nonprofits are so important. Nonprofits can use social media as a tool to; Raise awareness for their cause Scale their social media donations Build a stronger community of supporters However, the use of social media could affect the trust people […]
September 9, 2020

Nonprofit Impact Report: How to Visually Communicate Your Impact

Imagine donating money to a cause you believed in and never hearing back from the nonprofit organization. It leaves a bitter feeling, doesn’t it? This is why nonprofit impact reporting is so important. In fact, 18% of donors leave or stop donating due to poor communication.  Whether you’re keeping donors updated, presenting a case to internal stakeholders or creating an annual report design that speaks to stakeholders, demonstrating impact plays a key role in nonprofit […]
September 11, 2020

Association Websites: 3 Ways to Engage Your Base

Your association’s team works hard to attract, engage, and retain its members. With a number of other responsibilities, it can be easy to overlook a simple, yet powerful tool for connecting with members: your website. With social distancing guidelines keeping organizations and members physically apart, a strong web presence is more important than ever. For instance, a modern, well-designed website will help your association: Boost brand awareness. With a website that’s wholly representative of your […]