Donor Messages Using Emotional Data In this episode, Delaney interviews Grant Gooding, an expert in measuring people and utilizing emotional data for effective donor messaging in the nonprofit sector. Grant is also the Founder & CEO of Proof Positioning. Grant shares his key lessons from ten years of experience in measuring emotions, emphasizing the importance of understanding and leveraging emotional insights. Grant begins by explaining market research and its relevance to the nonprofit sector. He […]

Supporting Donor Engagement During an Economic Downturn Delaney Mullennix, the Nonprofit Hub Radio Podcast host, interviews Brandon Hatton, the founder of Conscious Wealth, about engagement difficulties nonprofits face during economic downturns. Brandon shares actionable advice on engaging donors and board members during tough economic times. Highlighting the critical role of board members, he emphasizes their potential in driving donor engagement. Brandon’s concept of ‘conscious wealth management’ offers a fresh perspective for nonprofits seeking support. The […]

New Fundraising Email Benchmarks Reveal Exciting Insights for Small Nonprofits Where do you get your nonprofit marketing best practices, statistics, and metrics? If you’re like many fundraisers, you pull from several different sources. And, since for-profit organizations spend a lot of time and money researching buying behavior and consumer trends, their research probably impacts how you structure your own programs. This is especially true if you find yourself looking for email marketing best practices: Most […]