June 9, 2023
Donor Messages Using Emotional Data In this episode, Delaney interviews Grant Gooding, an expert in measuring people and utilizing emotional data for effective donor messaging in the nonprofit sector. Grant is also the Founder & CEO of Proof Positioning. Grant shares his key lessons from ten years of experience in measuring emotions, emphasizing the importance of understanding and leveraging emotional insights. Grant begins by explaining market research and its relevance to the nonprofit sector. He […]