Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? According to Mailchimp ― a well-established digital marketing automation platform ― email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid.  As a nonprofit organization, email marketing should be one of your top priorities. To help you […]

We’ve got quite the announcement this week: Nonprofit Hub is merging with DO MORE GOOD! Randy sat down with Bill McKendry, the founder, and Katie Appold, the executive director of DO MORE GOOD to talk about what this means going forward. DO MORE GOOD was formed to help nonprofits move from good to great through their content, ideas, training, and access to world-class thought leadership. Nonprofit Hub provides nonprofits with the tools they need to […]

Regardless of what type of business a nonprofit organization does, it requires a marketing campaign. Like-minded people need to know about your organization, and the right marketing concept will help you achieve this. But at the stage of creating a marketing plan, there can be many difficulties since ordinary people united by a “let’s save the world” idea have to work on this issue. In practice, everything is not as frightening as it might seem […]

This week, we had the chance to sit down with Afam Onyema, CEO of the GEANCO Foundation. GEANCO has a wide-reaching mission in Nigeria, the home of Afam’s parents. They work to transform lives through a variety of medical and educational programs. GEANCO has also had some unique opportunities to connect with celebrities for resources and support. Afam shared some great stories from his experience working with stars. He also has tips on how to […]