December 7, 2020
P.S. All this post, the ideas in it, and data shared are courtesy of NextAfter. The last week of the year is the most perfect time to send fundraising emails to your donors. Many nonprofits put all their year-end eggs in the same basket: Giving Tuesday. But did you know that Giving Tuesday is not your most important year-end fundraising day? In fact, it’s not even close. Don’t get me wrong. Giving Tuesday is important. […]