Master Your Message in a Crisis and Everyday In this episode, we learn from messaging master Mollie Waller the importance of having a solid crisis communication plan. She also reminds us how important it is to have a strategy to master your message for every other week of the year. Mollie gives practical wisdom, starting with building a crisis communications committee and how to focus on three core messages. What three things do you want […]

Ban “Brochure Speak” for Effective Communications We all do it to some degree, and we’re equally annoyed by those who do it to us. We sell sell sell, talk in acronyms or industry-lingo and we attempt to spell out our savvy rather than demonstrate it. Stop the insanity! In this episode, Monica Tiffany explains some fundamentals for effective communication with your nonprofit’s audience.  Effective Communications Tip: Be someone people want to hear from.  No one […]

Cause Selling: Relationship-Driven Fundraising Guide Get the guide to learn eight steps to become a better fundraiser! “Giving is not just about making a donation. It is about making a difference.”  – Kathy Calvin As fundraisers we can all agree that effective fundraising begins with a great mission. In addition, it is driven by a compelling message, and is sustained through meaningful relationships. After all, developing sustainable, meaningful relationships is what Cause Selling is all […]