From a nonprofit tech perspective, I’d like to share a story that I’ve seen play out countless times, and I challenge you to be honest about which description fits your organization.  Imagine two nonprofits — you probably already know them. They have similar sizes, budgets — facing similar problems. They both have similar pie-in-the-sky dreams.  But where they differ is in their plans to achieve those dreams. Let’s look at the paths of these so-close-yet-so-far […]

As a general trend over the past several years, public schools have seen repeated budget cuts at the federal, state and local levels. Nonetheless, school needs are as great as ever. Budget shortfalls often lead to fewer extracurricular opportunities, outdated educational materials, and teachers providing their own supplies out of pocket. To help prevent these issues, many schools and PTA groups have placed an increased focus on raising revenue through school-wide fundraisers. Many schools decide […]

Marketing and fundraising at a nonprofit is tough.  You’ve got a tight budget, a small team, a handful of tools, high expectations, and lots of people who want your organization to succeed.  Right now you’re likely dealing with a major crisis ― your most important fundraisers have been canceled or shifted online, you’re managing a remote team now, board members are growing concerned and the community you serve still needs your help.  On top of […]

Working in a nonprofit can be hard, and marketing yourself requires a bright eye. You’ll need to attract donors, show board members the numbers, get productive work done, and more. To market yourself in today’s world, you need to go digital and reach out to a broader audience. One of the best ways to do that is email marketing.  They’re easy to set up, easy to build, and your bank account will like them too. […]