June 17, 2024
May 28, 2021

Sponsorship v. Donations: The Drawbacks and Benefits

Needing money is a common denominator among all nonprofits. We may do different things, serve different causes, or even operate in different areas of the world. However, we all need funds. Two of the tried-and-true methods for raising dough, sponsorships, and charitable donations, can cause a lot of confusion. Here’s your guide to keeping them straight and also maximizing their ability to support your mission. Sponsorship is a fuzzy word Our sector loves the word […]
June 2, 2021

3 A/B Tests to Dramatically Improve Your Nonprofit Email Fundraising

This blog was sponsored by NextAfter A/B testing is built into almost every email marketing platform in existence. It’s a method for testing a user’s behavior by experimenting with different campaign elements. But having an A/B testing tool and running effective A/B tests are two very different things. For example, some simple A/B tests that you might be inclined to run include: Red buttons VS Blue buttons Text-only subject lines VS Subject lines with emojis […]
June 4, 2021

3 Ways Businesses Can Maximize Their Nonprofit Sponsorship Agreements

Nonprofits still need support to carry out their mission, perhaps more than ever. Your business values the work of nonprofits and the ability to align with their mission. Sponsorship, at its best, is a win-win-win scenario. It’s one where benefiting organizations, sponsoring business, and—ideally greatest of all—the community being served all win. That said, there are a few ways we can improve on this good thing. Here are some ways you can maximize your nonprofit […]
June 4, 2021

6 Summer Fundraiser Ideas for 2021

Is your organization in the process of planning a summer fundraiser? While fundraising during COVID times seems challenging, having an engaging and accessible event is still possible. Plenty of options are available—from outdoor events to virtual fun. Many traditional fundraisers can also be tailored and still work with social distancing. Here are six pandemic-friendly fundraiser ideas for summer 2021. Digital scavenger hunt  If you’re tired of traditional summer fundraisers but want something that’s flexible and […]