Information is important in any field. Nonprofit organizations are no exception. The data utilized by the nonprofit sector can be used for an effective marketing strategy when handled properly. Like anything that regards compelling those to donate their time or money, it pays to be unobtrusive, but always vigilant in your approach. Here are a few ways in which you can gather the data you need for proper incorporation as well as how automation allows […]

Search Engine Optimisation, or SEO, helps increase traffic to your nonprofit’s website. By using the right SEO techniques your website will rise in search engine rankings and receive more traffic. However, drawing an audience to your website is only half the battle. Good SEO practices ensure visitors are more engaged and prepared to donate. This means focusing on keywords, link building and content that’s specific to your charity. Support from an SEO consultant can help […]

Cause Camp 2020 is officially in the books! Nonprofit professionals from all over the country tuned in for two full days of premium education, inspiration, and connection. Our team owes a big ‘thank you’ to our Cause Camp host, Julia Campbell, who gracefully led us through both days of programming. The Ameritas Inspire Series honored those in the nonprofit industry who have made a difference in their community. For our third year of this series, […]