Can Nonprofits Build Awareness Without Supporting The Attention Economy? In nonprofit communications, social media is among only a few free tools we have to drum up support for our organizations. But, recently, creating content on social media feels more like slapping a nonprofit logo on a pack of cigarettes. Fifty years ago, the American scholar Herbert A. Simon coined the term “attention economy.” He warned us that, in a world where information is abundant, scarcity […]