We live in a world super-saturated with brands, logos, slogans and sponsors. It’s impossible to walk down the street or surf the web without experiencing commercial overload. Each and every day more brands are being introduced to the world, and, consequently, it’s becoming harder and harder to stand out from the crowd. Most of these brands are offering tangible products and services like sneakers or home security systems or internet service. But for us—for nonprofits—we […]

Summer is finally here—the days are longer, the sun is brighter and the money-raising possibilities are endless. To ring in the season, here are 10 fun, unique and affordable summer fundraisers that will make everyone excited to give back. For each event, make sure you take the time to budget, set fundraising goals, find volunteers and—perhaps most importantly—advertise! All of these ideas are most successful with a high attendance rate, so market often on social […]

Everywhere you turn, it seems someone is creating a new nonprofit to combat some societal evil. In the USA, the number of registered 501(c)(3)s jumped from around one million in the mid-1990s to over 1.5 million in less than 12 years. That is the equivalent of 801 new 501(c)(3)s being created each week…for more than a decade! And “501(c)(3)” is only one classification of nonprofits. It doesn’t even include the number of associations, chambers of […]

Deep down, nonprofits begin from the same place: a need to propel change. As organizations grow, the mission is seemingly the primary driver behind recruiting support. However, don’t assume the mission alone will sustain that connection—organizations should never lose sight of customer experience. Though nonprofits tend to speak less about branding than for-profits do, they’re still bound by branding rules. Unfortunately, many nonprofits don’t lean on customer experience to enrich their brands—and it’s costing them. According […]