Educational content can be a powerful tool for nonprofits looking to attract and retain supporters. For nonprofit associations, educational programs help members further their careers, improve their skills, and earn credentials. For nonprofits that happen to offer educational content as part of their engagement strategies, these offerings provide both first-time and long-term donors with new opportunities to learn more about and become further invested in your cause. However, getting started with engaging educational content is […]

The donor journey is the full life cycle of a supporter’s relationship with your organization… from their first moment of awareness to building trust and becoming a long-term advocate of your mission. It’s a conceptual framework that helps nonprofits understand not only who their donors are, but how they engage over time. In today’s philanthropic landscape, that journey is no longer linear. Donors move fluidly between channels: discovering organizations on social media, researching impact through […]