June 17, 2024
February 16, 2024

[PODCAST] Creating Direct Mail Campaigns That Get Results

Creating Email Marketing Campaigns That Get Results   How well do Plato’s models of persuasion hold up with respect to direct email marketing over 2,400 years later? According to our guest Derek Scott, pretty reliably! Fundraisers who see poor results with their direct email marketing campaigns usually make at least one of the following mistakes. 1) They fail to segment their donors. You should always reward the most consistent donors and recalibrate for the MIA […]
February 29, 2024

Event Planning Checklist

Unlock Seamless Event Planning with Our Comprehensive Checklist! Are you ready to elevate your event planning game to new heights? Look no further! Introducing our meticulously crafted Event Planning Checklist, your ultimate companion for orchestrating unforgettable gatherings with ease and finesse. In this checklist you will find:  Streamline Your Planning Process: Bid farewell to chaos and confusion! Our checklist is meticulously organized to guide you through every stage of event planning, ensuring no detail goes […]
March 1, 2024

[PODCAST] Cultivating Leadership for the Nonprofit Sector

Nonprofit Leadership Under the Microscope What traits do you associate with strong nonprofit leadership? Confidence? Persistence? Assertiveness? In speaking with our latest guest, Trent Dunham,  the president and CEO of Dunham+Company, we learned that essential nonprofit leadership traits are often much more humbling. Trent upens up about how his leadership grew as a result of accepting tough feedback, questioning himself, and pausing for reflection. His prevailing mantras “humble aggressiveness, patience, and honor” have helped orient […]
March 9, 2024

It Takes More Than a Thank You Receipt

It Takes More Than a “Thankceipt” There is no shortage of ways to attract new donors to your organization. Keeping up with social media campaigns, retargeting campaigns, peer-to-peer campaigns, awareness events, and new-name acquisition programs can be dizzying. But when so much focus, time, and energy are spent on acquiring new ones, it can be easy to lose sight of the critical task of retaining the donors you already have or getting those new donors […]