June 21, 2024
November 8, 2022

The Ultimate A/B Testing Guide

The Ultimate A/B Testing Guide   The Ultimate A/B Testing Guide There is so much to be learned from split testing. Whether optimizing a small amount of copy or revising an entire donation page, these small changes can hugely impact your donations and revenue. And that’s not just the case for donation pages! You can experiment with variants in email copy, formatting, subject lines, and sending times. This comprehensive guide on split testing for non-profits […]
November 15, 2022

Google Ad Grants and ROI

Google Ad Grants and ROI If you work at a nonprofit organization, you understand the importance of maximizing the efficiency of every dollar you spend supporting your mission. Many nonprofits have limited budgets and are always looking for ways to raise awareness and increase their impact.  One of the ways nonprofits analyze what is working for them is by looking at the return on investment (ROI) from the different actions they take. ROI refers to what you […]
November 15, 2022

[PODCAST] An Innovative Approach to Growing Community

An Innovative Approach to Growing Community There is no way to learn and understand better than first-hand experience. In today’s episode, Katie talks to Barbara Lee VanHorssen of The Momentum Center for Social Engagement about their innovative approach to teaching cultural awareness and DEI through immersive experiences. From a Civil Rights Road Trip to Cultural Immersion Experiences that take participants across the boundaries of their understanding and geographic location.   Leave Your Lens We all […]
November 15, 2022

Why Illustrating the Impact of $1 is Such Effective Fundraising [VIDEO]

“3 dollars can feed an entire family for a week.” “A dollar a day can buy a polio vaccine.” “For the cost of a latte, you can cure a child’s blindness.” You’ve heard these kinds of illustrations before—you might even have used them yourself. They’re incredibly effective, but it’s important to understand WHY they’re effective. It’s not the words themselves but the strategy behind them. And once you understand that strategy, you can use it […]