With the rise of GoFundMe and its newly acquired nonprofit arm, CrowdRise, we’ve seen firsthand the power of social media when it comes to fundraising. GoFundMe pages on Facebook get tons of exposure through the power of sharing in order to collect personal funds for study abroad programs, weddings or surgeries, but now, with CrowdRise, nonprofit fundraising is added into the mix. Regardless of the cause, it’s clear that people care—GoFundMe processes over 30 donations […]

It was always a dream of mine to become the executive director of a nonprofit organization. After developing the right relationships and building a career in marketing, that dream became a reality. My goal from there was to disrupt the nonprofit world and look at it through the lens of a business person. What I’m focused on is making a sector-wide shift from simply surviving to absolutely thriving. And part of that comes from looking […]

This article was originally published in Nonprofit Hub Magazine. A mantra is a thought or expression that encompasses your basic beliefs. Similar to a mission or brand positioning statement, mantras help capture and bring focus to your goals. Aligning your marketing goals and tasks with your brand can sometimes be a chore, so having a couple marketing mantras to look back on is always helpful! 1. Tell a story What steals your attention more, a […]

Gain some inspiration with these motivational quotes from top nonprofit thought leaders and learn how you can apply them to your own organization! Most “inspirational” quotes sound nice, but often lack substance or educational value. We’ll break each of them down to provide tactical takeaways for you and your nonprofit. 1. “A few people of integrity can go a long way.” -Bill Kauth, founder of the Mankind Project, a “global brotherhood of nonprofit charitable organizations […]