“Giving is not just about making a donation. It is about making a difference.” – Kathy Calvin
As fundraisers we can all agree that effective fundraising begins with a great mission. In addition, it is driven by a compelling message, and is sustained through meaningful relationships. After all, developing sustainable, meaningful relationships is what Cause Selling is all about.
However, you may be asking, “what is Cause Selling, exactly?” Cause Selling is the process of seeking out potential donors who have a need, interest, and passion for your cause. Also, it is assisting them to recognize and define that need. Additionally, Cause Selling is showing or demonstrating how your cause fulfills that need. It inspires them to donate to your cause.
This guide will take you through Cause Selling’s eight step, relationship-driven process. To sum it up, it will transport you from hoping for more gifts to taking action via a tangible, results-driven method that will leave everyone feeling the warm glow of giving.
This guide will go over key information on:
Prospecting: How to Find Qualified Donors
Pre-Approach: What to Do Before You Meet
Approach: Making a Positive First Impression
Need Discovery: How to Question and Listen Effectively
Presentation: How to be Engaging and Compelling
Handling Objections: Turn Hesitation into Commitment
The Ask: How to Confirm the Gift
Stewardship: Follow-Up that Fosters Loyalty
Now, its time to download the guide and get started on your journey to become a better fundraiser!
Join the Cause Network to learn from peers, grow professionally and enjoy exclusive offers. In addition, Cause Network includes the complete library of content of Nonprofit Hub as well as the leading nonprofit conference, Cause Camp! Whether acting solo or looking for a team solution for professional development, you belong in the Cause Network!
The post Cause Selling: Relationship-Driven Fundraising Guide appeared first on Nonprofit Hub.