How to Create a High-Impact Direct Mail Campaign: 6 Tips Amid so much funding uncertainty, nonprofits need reliable marketing tactics to gather support. Direct mail is a tried-and-true marketing tool. It provides a tangible reminder of your organization and often feels more personal than digital communications, delivering the highest return on investment (ROI) for individual media at 161%. However, direct mail is more expensive than other methods. USPS® mailing service prices increased by about 7.4% […]

How AI Is Helping Nonprofit Leaders Improve Internal Processes and Scale Their Impact   AI is everywhere right now. And if you lead a nonprofit, you’ve probably felt two things at once: curiosity (could this actually help us?) and caution (could this create risk we don’t have the time (or budget) to manage?) Both instincts are healthy. Here’s the simplest way to think about AI in a nonprofit context: AI isn’t magic. Its real value […]