December 20, 2017
While teaching a university course on nonprofit leadership, we were addressing the importance of return on investment (ROI) for nonprofits. That is, how funders who make large investments in a nonprofit expect measurements that indicate their assistance is having an impact. One student, who was a nonprofit executive director, pushed back, saying that even her major donors were “just fine with stories, pictures, and anecdotal evidence” of their program’s effectiveness. Therefore, there was no need […]