Here’s a natural, friendly and much more successful approach to major gift fundraising. I’m showing you how to develop a warm, easy relationships with your major gift prospects. Relationships where they feel heard and understood. A relationship that builds trust and credibility. When you take a donor-centered approach to a major gift, you let the donor lead the way. She feels entirely in control. She never feels “presented” to or pushed. And she’s much more […]

OK, everyone, sit down, we need to have a talk. Every once in a while, someone—usually from outside the sector—mentions their goal of forming their own nonprofit. “It has been my life-long dream to quit the rat race and start a possum therapy organization. It’s kind of like one of those equine therapy programs, but with possums instead of horses.” From the online discussions I’ve seen, the response from us is often, “Hiss! How dare […]

While social fundraising is a critical concept to understand, it can also be a complicated one. But when you can embrace the idea and add it to everything your nonprofit is doing, it can be a powerful force that can help take both your fundraising goals, and your awareness goals, to the next level. 

The success of an email marketing campaign relies on a foundation of good organization, preparedness, and fine-tuning. Only with these things can you be sure that your nonprofit emails will affect your readers, leading to interest in your cause. To ensure you get off on the right foot and maximize your rates of success, here’s everything you need to know.