Research has shown that first-time donors who receive a personal thank-you within 48 hours are four times more likely to give again. Yes, thanking in 48 hours equals a 400 percent improvement in renewal rates. First-time donors are ardent, as I discuss in my book, What Your Donors Want … and Why. But that ardor cools fast if you don’t sustain it. It’s like a campfire ignited by match from tinder. It blows oxygen across an […]
South Korea isn’t the only place with people competing for Gold (or Platinum!). We are excited to announce the first-ever Nonprofit Winter Games, where we will be giving away more than $2,000 in donations. February 5–March 2, we’re hosting our own games for the sector. Entering for a chance to win up to $500 is as easy as posting to your organization’s favorite social media channel or updating your Nonprofit Profile.
It can be more difficult for a nonprofit to write content than a “regular” business. In most cases, you’re not selling products or services, but rather a cause and—maybe—the inspiration to donate to your organization to help you address that cause. One of the best ways to inform people about your cause while encouraging them to donate is by writing blog content.
If you are like me, your email inbox is an overflowing compost pile of festering guilt and existential despair. I get between 150 to 200 emails per day. Sure, half of them are stupid (although, can we really call a discussion thread focused on Netflix’ breathtaking animated series Castlevania stupid?) But that still leaves 75 to 100 messages that actually need a response or some type of action. It’s impossible to get through all of them. Then […]