Major Gifts Ramp-Up Virtual Fundraising celebrates National Development Institute’s success in raising millions of dollars for charities during COVID-19. Here’s what Jimmy LaRose, creator of the Major Gifts Ramp-Up Model has to share about their dramatic transition to virtual fundraising: We are now living through what is likely the greatest adaptive leadership challenge facing the world; this is not a mere blip, many things have already changed and will be changed forever. Our work in […]
Marlowe Foster Says, “My Mother Was Right” was written by veteran fundraiser Marlowe Foster, who shares his Mother’s wisdom who said. “I always keep a little money in my back pocket. You never know when you are going to need it.” – Alma Foster Covid-19 struck with a swiftness and that back pocket money time is now.
Intuitively, we all know what a major gift is: It’s simply the top stratum of charitable gifts received by your nonprofit organization. The relative impact of any gift depends on an organization’s mission, operating budget, community, and fundraising base, but what does the overall fundraising landscape look like when it comes to size of donations? To answer this question, the Major Gifts Fundraising Benchmark Study contacted more than 600 organizations in 2017 and learned that: […]
As a non-profit organization (NPO), you live and breathe donations. Without these recurring contributions, you can’t continue making a difference in the world. But during the time you successfully spread the word and marketed your organization, there was one thing that fell through the cracks. Your donation page. And no matter how fantastic your NPO’s concept is or how well your brand ambassadors know their stuff or even how well your message wows people when […]