Gabe Lowe, Author at InsideCharity.org

July 4, 2018

Fundraising Appeals Andrew Harrow Drummond Press

Supercharge Your Fundraising Appeals Using Multi-Channel Media

Fundraising appeals are facing a new dawn. Many organizations are standing at the proverbial fork in the road as they discuss their strategic objectives and how to translate those objectives into current and future fundraising strategies. Donor growth is the lifeline for any non-profit organization, and financial transparency is synonymous with survival. But if leadership teams are hesitant to explore innovative ways to drive growth based around fear of failure, then it leads to donor […]

July 27, 2019

Your Donation Page Needs An Update – Here’s Why

As a non-profit organization (NPO), you live and breathe donations. Without these recurring contributions, you can’t continue making a difference in the world. But during the time you successfully spread the word and marketed your organization, there was one thing that fell through the cracks. Your donation page. And no matter how fantastic your NPO’s concept is or how well your brand ambassadors know their stuff or even how well your message wows people when […]

September 7, 2019

Major Gift – How Do You Quantify One?

Intuitively, we all know what a major gift is: It’s simply the top stratum of charitable gifts received by your nonprofit organization. The relative impact of any gift depends on an organization’s mission, operating budget, community, and fundraising base, but what does the overall fundraising landscape look like when it comes to size of donations? To answer this question, the Major Gifts Fundraising Benchmark Study contacted more than 600 organizations in 2017 and learned that: […]

March 28, 2020

Marlowe Foster Says Mothers Charities Nonprofit 501c3

Marlowe Foster Says, “My Mom Was Right”

Marlowe Foster Says, “My Mother Was Right” was written by veteran fundraiser Marlowe Foster, who shares his Mother’s wisdom who said. “I always keep a little money in my back pocket. You never know when you are going to need it.” – Alma Foster Covid-19 struck with a swiftness and that back pocket money time is now.