National Association of Nonprofit Organizations and Executives’ approach to raising money is motivated by one goal: to achieve heroic missions of scale which change and save lives so completely, that money chases after them. Through the use of the Major Gifts Ramp-Up Model (which has been tested and refined for 28 years) nonprofit fundraisers focus on the needs of donors, not the needs of their organizations. By applying free market principles relating to product, marketing […]