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Tips on Fundraising: Direct Mail & Personalization
In this episode of Nonprofit Hub Radio, host Delaney Mullennix interviews David Wachs, founder of Handwrytten, a service enabling nonprofits to send personalized, handwritten notes to donors. David explains how Handwrytten helps nonprofits scale meaningful outreach amid the digital shift.
When asked about doubts over “mass-produced” handwritten notes seeming impersonal, David emphasizes why personalization is so critical for nonprofit tips on fundraising. He argues digital communication makes small personal touches stand out more, deepening donor relationships. David provides tips on fundraising like sending handwritten stewardship notes, which make donors feel valued.
David also shares tips on fundraising through handwritten notes for purposes beyond donor stewardship. Handwrytten enables nonprofits to efficiently send handwritten invitations to events, onboarding notes to new volunteers, and more. These small personal touches boost engagement.
Regarding whether direct mail is ineffective, David debunks this myth. While costly, with creative strategy and personalization, direct mail can provide excellent tips on fundraising. Handwrytten allows nonprofits to incorporate personal handwritten touches into mailings at scale.
David encourages nonprofits to explore tips on fundraising through scalable personalized outreach with Handwrytten. As communication goes digital, small human touches make a nonprofit stand out.
In summary, David provides tips on fundraising using Handwrytten to incorporate personal, handwritten communication that deepens donor relationships. He argues physical mail and notes still resonate when thoughtfully executed.
A serial entrepreneur, David’s latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site,apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency. Cellit was sold to HelloWorld in 2012.
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