Google Analytics is a free web analytics tool that helps businesses, nonprofits, and other organizations track and analyze their website traffic. It offers a range of features that can assist these organizations in making data-driven decisions about their online presence.
One of the most important aspects of Google Analytics is its ability to track various metrics related to website activity. These metrics can help businesses and nonprofits understand how their website is performing, what content is resonating with their audience, and where they need to focus their efforts to improve their online presence. So, what exactly is trackable in Google Analytics?
In short, there are many things that can be tracked, ranging from basic metrics—like page views and sessions—to more advanced metrics like conversion rates and user behavior. Many of these metrics, but not all, can also be linked to Google Ads, allowing you to see your sitewide analytics alongside information about what users do after reaching your site via ads specifically. Here are some of the most important things that organizations can track in Google Analytics:
In addition to these metrics, Google Analytics can also provide a range of other useful information, such as which devices and browsers users are using to access your website, which pages are causing users to leave your site, and how long it takes for your website to load.
Now that we’ve covered some of the most common things you can track, let’s take a look at some other important aspects of Google Analytics, including what success pages are and how to actually create trackable forms.
Success pages—also known as goal completion pages—are a key feature of Google Analytics that allow organizations to track the success of their website goals. A success page is the page that a user lands on after completing a specific action on your website, such as making a purchase, filling out a form, or signing up for a newsletter.
By setting up success pages in Google Analytics, businesses and nonprofits can track the number of users who have completed a specific action on their website, as well as the conversion rate for each goal. This information can help these organizations understand how effective their website is at driving user engagement and sales, and can be used to make data-driven decisions about website optimization.
Without a success page, you may be able to track the number of users who interact broadly with a given page, form, or button, but by adding a success page, you’ll also have data on how many users actually reach the final step of a given action. Comparing these can help to measure things like cart abandonment, or if users show interest in a certain conversion but are not frequently completing it. This can provide ideas on ways to improve the path to successful conversions on your site.
To set up a success page in Google Analytics, organizations must first define their website goals and identify the pages that users land on after completing each goal. They can then use the Google Analytics goal tracking feature to set up a goal that is triggered when a user lands on the success page. Once the goal is set up, businesses can track the success of their website goals over time and make adjustments to their website to improve their conversion rates.
Now that you know more about success pages and how to create them, let’s explore how to create trackable forms in Google Analytics.
Creating trackable forms in Google Analytics can help organizations better understand how users are engaging with their website and where they may need to make improvements to improve user engagement and conversion rates. Here are the steps organizations can take to create trackable forms in Google Analytics:
As you can see, creating goals and setting up success pages are important parts of creating trackable forms in Google Analytics. Doing this allows your business or nonprofit to fully utilize Google Analytics and gain insights into how users are engaging with your website, how your website is performing, and how you can improve your online presence.
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