Recruit new donors and understand your demographics

“To know even one life has breathed easier because you have lived. This is to have succeeded.” ― Ralph Waldo Emerson

The key to securing more donations is understanding your donors and recruit new donors. Who are your donors? What generation are they in? What message and tactics appeal to them? Based on years of research, this guide breaks down the generations and discusses their different giving characteristics. You will receive information on Baby Boomers, Generation X, Millennials, and Generation Z so you can craft the perfect message to recruit new donors.

This guide will go over key information so you can begin understanding your donors:

• What do Millennials want from companies and nonprofits?

• When and how are generations giving?

• Where are consumers giving?

• What criteria do young consumers take into account before giving?

• Methods of giving

• Why Monetary Donations is not the only way to give

• and, you’ll receive the “Discover Your Generational Donors Worksheet” inside!

Download this free guide to study up on the giving behavior of the different generations, understand how different demographics give, and how you can begin recruiting new donors to grow your nonprofit!