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Cause Inspired Media Secures Ad Grants for Nonprofits

Cause Inspired Media Secures $120,000 Ad Grants for Nonprofits is Inside Charity’s take on how nonprofits can receive a $120,000 annual Ad Grant from Google. Feel free to press the video play button above to learn more!

As a nonprofit organization, you likely face many challenges day-to-day that for-profit companies don’t necessarily have to deal with. From fundraising, to volunteer coordination, there are a myriad of important tasks that nonprofits have to juggle on a daily basis, often with limited resources.  Fortunately, being a registered 501(c)3 organization does come with some benefits, especially when it comes to marketing opportunities.


While that may seem surprising to some, there are actually a variety of ways in which nonprofit organizations can advertise effectively without paying exorbitant fees, or spending a great deal of time. By taking advantage of Google’s popular Ad Grants program, nonprofit organizations can gain access to a $10,000 monthly ad credit to utilize on Google’s Search Network. This ad credit can help your nonprofit advertise your important mission to qualified individuals using the world’s largest search engine.

What Is The Google Ad Grants Program?

Google first launched their Ad Grants program in 2003 in order to level the playing field, and give nonprofit organizations the same opportunity as for-profit companies to advertise on Google’s competitive platform. Since then, the Google Ad Grants program has become extremely popular among nonprofit organizations, and is being utilized by over one hundred thousand nonprofits nationwide. Although Google frequently updates their policies regarding Ad Grant maintenance, nonprofits of all shapes and sizes are consistently seeing value in the program.

How To Obtain & Use The Google Ad Grant

In order to obtain this highly coveted ad credit from Google, nonprofits must follow the following steps:

  1. First, register your nonprofit with TechSoup and get a validation token that will be used to enroll in Google For Nonprofits.
  2. Once you have submitted your nonprofits information and agreed to Google’s statements about nondiscrimination, you must wait for Google to approve your organization’s application.
  3. After you have received approval, you can then apply for the Google Ad Grant and immediately begin creating your first campaigns and ads.

Cause Inspired Media Secures $120,000 Ad Grants for Nonprofits

Creating effective ads on Google involves developing an understanding of your organizations goals, the audience you would like to target, and the exact messaging you will use to attract people to your website. Once you know the basic information, you can begin creating campaigns and text ads based around your goals, and bidding on keywords related to the content on your website. In order to ensure that your ads are as effective as possible, you can use Google Analytics to examine the ways in which your audience interacts with your website, and track specific goals related to your campaigns.

While this may appear to be a very straightforward process, there are many nuances involved with applying for the Google Ad Grant, and maintaining compliance with Google’s specific policies. Here are a few notable examples:\

  • Google requires that your account maintain at least a 5% click-through rate (CTR) each month, and implement valid conversion tracking.
  • Google does not permit nonprofits to bid on low quality or overly-generic keywords.
  • On top of these requirements, your account must be structured according to Google’s strict guidelines in order to stay in compliance with their policies.

If compliance is not consistently maintained in your account, your nonprofit will risk losing the ad credit.

Inside Charity’s Recommendation: Cause Inspired

Here at Inside Charity, we understand that it may be difficult for your nonprofit to dedicate the time and expertise needed to consistently stay in compliance with Google’s policies, and truly make the most of the allotted advertising credit. This is why we have partnered with a Google Certified Professional Agency that can help you not only obtain, but make the most of your Google Ad Grant.

Cause Inspired Media Secures $120,000 Ad Grants for Nonprofits

Who Is Cause Inspired?

Cause Inspired was one of Google’s first Certified Professional Agencies, and has continued to cement themselves as leaders in the nonprofit advertising industry. Their team of digital marketing experts has dedicated themselves to helping nonprofit organizations expand the impact of their unique missions with the Google Ad Grant. Their nonprofit focused strategies, paired with their deep understanding of Google’s machine learning technology, ensure that your advertising credit will be well spent.

Cause Inspired began working with nonprofit organizations because they wanted to create a way in which they could extend their valuable digital marketing capabilities to nonprofits across the world. Through decades of experience working with for-profit companies, their team noticed that nonprofits were often taken advantage of, and being charged unnecessarily high prices for marketing services. Cause Inspired was created specifically to help nonprofits reap the many benefits of the Google Ad Grants program without charging expensive management fees. The Cause Inspired team is truly passionate about expanding the reach of nonprofit’s missions through online efforts, and working with them to help accomplish their important goals.

Why Is Cause Inspired The Best Solution For Nonprofits?

In order to help nonprofits maximize the value of their Google Ad Grant, Cause Inspired has developed their own process, called ‘Insight,’ to ensure that their client’s ads are as effective as possible. Insight involves combining human inspiration with Google’s artificial intelligence (AI) technology. Their Certified Professionals understand and train one of the most complicated AIs, using it to give nonprofits insight and access to their target audiences. Inspired by the unique missions of their clients, Cause Inspired takes what is instinctively human–inspiration, love and empathy–and uses AI to solve some of the most complicated problems that nonprofits face.

Cause Inspired not only has the passion and dedication that it takes to obtain and manage Google Ad Grants for nonprofits, but their team also has the experience needed to navigate Google’s challenging softwares for tracking website data, and creating ad campaigns. In fact, Cause Inspired is the largest Google Ad Gant service provider, and their team is trusted by over 500 nonprofits with varying missions and scopes.

Due to their size, high ethical standards, and consistent use of best practices, Cause Inspired has developed a direct relationship with Google’s Ad Grants team. With this direct line to Google, they are able to get answers quickly, and keep their client’s ads at peak performance. When Google creates new policies, Cause Inspired understands their exact purpose and what Google hopes to achieve. This allows them to optimize accounts in a way that meets and exceeds what Google demands.

What Their Clients Say:

“Cause Inspired has an uncanny ability to understand the heart and mission of our organization with very few conversations. With very little effort on my part, they created campaigns that reflected the vision and mission of Compass. When we had an issue with Google, they quickly communicated with them and resolved the issue, allowing us to move forward with a campaign that might have been shut down without their assistance.”

— Maverick Martin – Compass, Director of Technology

“As a business improvement district and 501(c)3, sponsorships are an integral part of our annual budget allowing us to achieve promotions, events, and projects that we would be unable to realize otherwise. Receiving the Google Ad Grant has allowed us to not only increase our number of sponsorships this year, but to increase the level of sponsorship as well. Within a 5 month period of leveraging the Google Ads campaign to secure sponsorships, we had exceeded our sponsorship goals for the year. Thanks Google and Cause Inspired for helping us to succeed!”

–Lise Sundrla – Fifth Avenue South, Executive Director

Getting Started With Cause Inspired

Here at Inside Charity, we trust that Cause Inspired has the dedication and capabilities necessary to take your organization and its mission to the next level. By working with Cause Inspired, your nonprofit will have access to a team of highly trained and qualified professionals that work specifically to help your organization achieve and exceed your goals. With nonprofit-friendly pricing and multiple levels of service options, we are confident that your organization can benefit from Cause Inspired’s Ad Grant management services without breaking the bank.

If you’d like to learn more about Cause Inspired, or work with their team to obtain and/or manage your Google Ad Grant, click here.

Cause Inspired Media Secures $120,000 Ad Grants for Nonprofits was first posted at INSIDE CHARITY.

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Gabe Lowe
Gabe Lowe
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