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A planned and well-executed fundraising campaign can not only help you draw attention to your organization but also get some financial boost. However, organizing the campaign to have specific timelines and goals can be hard. Organizational tasks aside, you should also make sure that you have effective copy. Here are some tips on how to write effective fundraiser copy.
Before you even launch your fundraising campaign, you’ll need to have a good web page where people can learn all the necessary information. One of the main things you should do is convince your potential donors that your campaign is worth their money. You also need good persuasive copy, and in this article, we’re going to take a look at some proven tips that will help you make your fundraising copy better.
Plan your campaign
Planning and researching are necessary steps. Without them, you won’t be able to write great fundraising copy. Think about the general purpose of your campaign. Of course, you may have a whole list of goals, but achieving all of your goals with one campaign will be not only very difficult to do but also quite confusing for your potential donors.
Focus on a clear goal and do some research. Search for other fundraising campaigns that are run by similar organizations. Additionally, think of what makes these campaigns successful, how these organizations promote them, and what types of donations they support.
Understand your audience
Understanding your audience is absolutely necessary if you want to write a winning fundraising copy. You also need to analyze your donor base and understand who is your target audience. One of the best approaches is to profile your audience and turn it into personas.
Additionally, think of what these personas do, what they are looking for, and what are their main drivers. This way, you’ll be able to create content that will perfectly resonate with them. You can conduct a survey of your potential donors. Ask them simple questions and use their answers to create more complete profiles.
Tell a story
Storytelling is a great approach to bring your mission to life. A good story can help you not only connect with your audience emotionally but also demonstrate the personality of your organization. Think of the key idea of your organization and build your story around it. This way, you’ll be able to help your readers understand what your organization stands for and what it does.
Share the key details about your organization’s work. You can also tell your audience how your organization was founded. Use your story to lead readers to the specific purpose of the campaign. Tell them why you need funds and how your team is going to use them.
Use action words
Your word choice can also have an impact on the effectiveness of your fundraising copy. To encourage your audience to donate, use action words. These are verbs that describe an action. They can help you create a sense of urgency and communicate the importance of your case.
You can add action words to the main copy, title, and description. In the title, you can encourage people to click through your page. In the description of your campaign, you can use several calls to action. Make sure that your CTAs are concise, specific, and easy to notice.
Keep it simple
The main reason to keep your copy simple is that you need to keep your audience engaged. You should value your readers’ time and keep their attention so we recommend that you not only avoid using overly complicated phrasing but also keep your copy short.
When writing an email, don’t make your copy longer than one page. Make sure that all the information is easy to understand. Your fundraising copy can benefit from statistics and details that can illustrate your donors’ contribution to your mission. In this case, however, you may want to condense this information into a bulleted list, or you may include infographics.
Let your audience see that you appreciate their support. Include a simple thank you message at the end of your copy. You can also make individual thank you notes on your fundraising page. Another great approach is to post thank you messages on social media, adding your donors’ nicknames or handles.
No matter how great and persuasive your copy is, it won’t be effective if it contains grammar and punctuation mistakes. Once the final draft of your copy is ready, take a break and then take a fresh look at it. Edit sentences that sound awkward and fix grammar mistakes. You can also use various spell checkers.
A well-written fundraising copy can give your organization a financial boost and attract more attention to your cause. Keep it simple, use actionable words, and make sure that your audience clearly understands what they should do to support the cause. Lastly, use storytelling to make your organization more relatable, and make sure that your copy is persuasive.
Adam Simon is a blogger and EdTech enthusiast passionate about technological advancements in the learning industry. He runs a blog and review site called legitwritingservices.com, where he publishes reviews about essay writing services and shares his knowledge on education-related matters. Adam is keen on reading, traveling and exploring the outdoors.