There’s no easy answer when it comes to the age-old question of how to improve nonprofit fundraising outcomes. Making strategic decisions for your cause takes time, effort and experience. However, having the right donor data on hand can really improve your nonprofit’s fundraising approach. When your team is able to effectively manage your donors, steward your relationships and make solicitations based on donor data, the sky’s the limit for your fundraising success.
We’ll walk you through the most effective ways to manage and leverage your nonprofit’s donor data using donor database software tools.
With informative donor data on your side, your team will be well prepared to increase donations and strengthen supporter relationships.
Let’s dive into these essential donor data management strategies!
It’s likely that your nonprofit already collects donor data in some capacity, whether it’s in a spreadsheet or a CRM. However, if you want your donor data to be as effective as possible, you’ll need to invest in a donor database that’s designed for causes like yours.
All too often nonprofits go for the cheapest donor database option. This means that they could miss out on important insights and are stuck in a lightweight system that isn’t built for their needs.
Investing in substantial (yet affordable) donor database tools can drastically help your donor data strategy. Be sure your software provider offers a platform that is:
Don’t settle for a lightweight donor data solution that isn’t built to manage your needs. Instead, invest in software that’s built to last.
Knowing how your supporters tend to give, when they’ve given to your cause and what inspires them to give can bolster your nonprofit’s fundraising, stewardship and engagement efforts.
Yet, many organizations take a haphazard approach to managing giving histories, leaving nonprofits like yours with an incomplete understanding of their community’s giving habits.
As your team thinks of new ways to manage your donor data, be aware of unique software tools that are designed to help nonprofits make sense of their supporters’ giving history.
Read through these essential ways your nonprofit can better understand how your donors give:
As you revamp your donor data management strategy, look for tools like these to give your team the best possible understanding of your community’s giving habits.
When you think about donor data management, one of the first things that comes to mind is likely donor profiles.
Donor profiles are compilations of everything you know about individual constituents, giving your team a summary of who your donors are and important personal connections.
Your donor profiles traditionally include the following data:
Choose a donor database that gives your team full control over your donor profiles. Customize data fields and then use those data points to link your supporters together into donor segments. This way, your team doesn’t have to settle for a one-size-fits all donor data approach.
Your nonprofit has unique needs and goals that differentiate it from other organizations. These factors impact how your team collects and leverages donor data.
Your team needs to customize its donor management platform to collect and organize information. Perhaps more importantly, you should implement customized reporting to review that data in a way that makes sense for your cause.
Using your donor management system, you can generate custom reports that highlight metrics that are crucial to your cause. Reports like:
It can be hard to find planned giving opportunities when you can’t report on who your most engaged and long-term donors are. Find a CRM that makes it easy to generate and export relevant reports.
Another important source of informative, relationship-building data can be generated by sending out donor surveys.
Your nonprofit’s donor management system should have features in place to create customized questionnaires.
Leverage these surveys to learn more about how your donors feel about you and your cause. You might even learn what’s keeping them from giving.
Using your CRM’s survey builder, send out donor surveys that:
Your donor surveys function as a tool to show community members that your team values their input and experiences. If donors only ever hear from you when you want a gift, your relationship will feel too one-sided.
Understanding your donors depends on investing in the right donor data management tools. With these tips in mind, your team is ready to start maximizing the impact of your donor data insights!