Social media can feel like a dead end for nonprofits: you post, you hope, you celebrate likes, and somehow the donations still don’t show up. We sit down with Nick Black, CEO of Good United and founder of Stop Soldier Suicide, to get brutally honest about why “good work” isn’t a fundraising strategy and why donors can’t be treated like ATM machines. Nick shares how losing fellow soldiers to suicide pushed him to build a nonprofit from scratch and how that lived experience shaped his obsession with practical, repeatable relationship-building.

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