Big Results for Small Nonprofits: 5 Fundraising Strategies
April 8, 2025
The Donor Retention Playbook
April 11, 2025The Way Major Donors Give During a Recession May Surprise You!
I’ll never forget the time I asked a major donor for a gift during an economic downturn. It was 2008, the market was in freefall, headlines were screaming panic, and everyone in the nonprofit world was tightening their belts. But not Colorado real estate developer Theodore Temple Beckett. Ted, leaned back in his chair, smiled, and said, “Jimmy, you and your organization need my help now more than ever—how much do you need?” That moment stuck with me. Over the past 35 years, I’ve sat across from hundreds of major donors in boom times and busts, and one thing is clear: recessions don’t stop generosity—they reveal it. This article is drawn from decades of firsthand experience with philanthropists who don’t just survive downturns—they give big during them.
During periods of economic downturn, many nonprofits brace for the worst—expecting giving to dry up, donors to retreat, and fundraising to falter. But those who work closely with major donors know that’s not how it works. It may be counterintuitive, but savvy nonprofit executives know RECESSIONS ARE A SEASON TO RAISE YOUR BIGGEST GIFTS.
Why?
Because the affluent, the ultra-high-net-worth individuals (UHNWIs), and family offices don’t play by the same financial rules as the average consumer. Their wealth strategies are anchored in truth, driven by math, and deeply divorced from emotional economics. In fact, many of them don’t just weather recessions—they win them.
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This article explores why major donors continue to make transformational gifts—even (and especially) in recessionary times—and what fundraisers should understand to better engage them during these seasons.
They Were Rich Before the Crash—and Still Are
When a market correction hits, it doesn’t wipe out a billionaire’s wealth—it simply repositions it.
Most major donors have accumulated vast financial reserves long before a downturn. A 15% market dip may eliminate “millions” in gains, but if you’re sitting on a $40 million portfolio, that still leaves you extraordinarily well-positioned to give. The difference is not just math—it’s mindset.
Wealthy donors understand that markets go through cycles. They are not operating with the scarcity-driven, paycheck-to-paycheck fears that dominate middle-income households during recessions. This insulation from panic is precisely what makes them philanthropic powerhouses in volatile times.
They Make Money During Recessions
Recessions aren’t downturns for everyone. In fact, many family offices and investment firms thrive in volatile markets. Skilled asset managers and private wealth advisors know how to capitalize on:
• Discounted equity positions after a market correction
• Emerging domestic industries boosted by tariffs
• Lower interest rate environments ripe for real estate and business expansion
• Resilient consumer sectors that indicate long-term trends
• Strategic alternatives like distressed assets or turnaround funds
These are not accidental wins—they’re calculated moves. Major donors who make large gifts during recessions are often doing so from new wealth they’ve just created in a down market.
They didn’t panic; they positioned.
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They Ignore Economic Politics and Embrace Economic Truth
What’s perhaps most misunderstood about major donors is how detached they are from the emotional rollercoaster of media, political news, or social narratives.
Where others see chaos, they see calculus.
Where headlines scream recession, they study job growth, consumer spending patterns, and interest rate trajectories.
One reason major donors give in recessions is because they don’t let opinion interfere with opportunity. Whether it’s new tariffs that disrupt foreign imports (and thus create domestic growth opportunities), or a Fed decision that lowers borrowing costs and stimulates capital markets, these individuals are following numbers—not narratives.
That’s why they often see giving during recessions as both a moral duty and a strategic act. They’re not “waiting it out.” They’re leaning in.
They Recognize Opportunity in Uncertainty
Let’s look at the broader picture. In early April 2025, the stock market corrected nearly 10%. Predictably, fear rose. But seasoned investors saw something else: buying opportunities.
Smart philanthropists know that capitalizing on undervalued assets often yields high ROI—and the same applies to charitable giving. When nonprofits are struggling the most, that’s precisely when major donors can create maximum impact. It’s a version of the same contrarian investment principle: buy low, sell high. In philanthropy, that looks like giving high when others pull back.
When nonprofit budgets are strained and social needs skyrocket, donors see the chance to be difference-makers—heroes in the storm.
JOIN THE NANOE TEAM FOR FIVE SECRETS TO RAISING BIG GIFTS DURING A RECESSION
They Confront “Psychic Poverty”
Let’s be honest: even wealthy people have emotions. Yes, they’re grounded in math, but they’re also human. And when they watch their portfolios drop by seven figures, even temporarily, they can fall into what’s called “psychic poverty.”
Psychic poverty is the feeling of loss or lack—even when immense wealth remains.
They’ll say things like, “I’ve lost millions this week,” or “The market wiped out my gains,” all while standing in a 12,000-square-foot home with original art on the walls and Bentleys in the garage.
I once joined Christy Baker, the marvelous CEO of RSVP Enid in Oklahoma, on a donor call with “Jack,” who opened the meeting with:
“This market crash has cost me millions!”
Without missing a beat, Christy, with a twinkle in her eye, asked:
“Jack, are you trying to tell me you’re broke?”
He paused… then laughed.
“No, I’m not broke. How can I help?”
That’s the secret: help donors reframe their losses not as danger signs, but as noise within the greater signal of long-term abundance. Once they regain perspective, the generosity flows again.
They Are Your Solution During Unstable Times
Recessions test everyone. But for wealthy donors, they also ignite a sense of duty. They understand that you have bills to pay. When the world is reeling, they ask themselves, “What good can I do with what I have?” They demonstrate this with their continued support for charitable causes despite economic challenges.
This desire for impact—paired with the reality that they’re still wildly resource-rich—drives big gifts. Donors hesitate to spend on luxuries or new investments in uncertain times. They prefer to give philanthropically. Why? Because it creates meaning. It offers legacy. It combats helplessness.
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Final Thoughts: Nonprofits, Take the Call
If you’re a nonprofit executive or board member, do not retreat during a recession. Lean in.
Your major donors still have wealth. Many are growing it. All of them are looking for significance. Don’t assume they’re pulling back—ask them how they’re really doing. Let them talk. Listen for signs of psychic poverty and gently reframe. Then, with courage and clarity, make your ask.
Recessions may shake the world—but with major donors, they open doors. Your job is to walk through them. You see, .MAJOR GIFTS FUNDRAISING IS RECESSION PROOF!
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How Major Donors Give During Recessions May Surprise You was first posted at INSIDE CHARITY
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To learn more about Jimmy LaRose visit https://JimmyLaRose.com
106 Comments
I love how this article flips the common fear around recessions on its head. It’s true—while most of us tighten our budgets, major donors often see these moments as opportunities to create real, lasting impact, much like how a slope game challenges players to stay balanced and focused under pressure. The mindset of “they didn’t panic; they positioned” really stood out to me. It shows how generosity isn’t just about having wealth, but about having vision and confidence in the future. Thanks, Jimmy, for reminding us that giving during hard times can be the most powerful kind of philanthropy.
The mindset of “they didn’t panic; they positioned” really stood out to me. It shows how generosity isn’t just about having wealth, but about having vision and confidence in the future. Thanks, Jimmy, for reminding us that giving during hard times can be the most powerful kind of philanthropy slide down free.
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This article really hits home with its reminder that generosity can shine even in tough times—thanks for sharing such an inspiring perspective! It got me thinking about how we all find ways to give back or unwind, like playing quick browser games during breaks. For example, if you’re looking for a fun, no-download game to relax with on a Chromebook or at school, check out Slope Unblocked Hub | No Download,Free Browser Slope Game for Chromebook & School, which offers instant access to classic Slope games with helpful guides for smoother play.
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Great insight on how major donors behave during recessions, this article really highlights the resilience of generosity. best Crimson Desert wiki & Databasee
Great insights on how major donors behave during recessions, this article really highlights the resilience and strategic thinking behind philanthropy. best Crimson Desert wiki & Databasee
This article really touched on the heart of generosity during tough times, and it’s inspiring to see how some donors step up when others might hesitate. It makes me think about how people’s values shine through in adversity. For players looking for clear, up-to-date info on Roblox Bite By Night, check out the resources at – Bite By Night wiki – Bite By Night database – Bite By Night codes and tier list – Bite By Night character stats.
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Crazy how the ultra-rich just “reposition” their wealth instead of actually losing it during a crash. ubg76 has some interesting takes on this kind of financial logic.
billionaire math is wild. i’ll just be over here using a period tracker online and pretending i’m not broke.
typical real estate dev move. they’ve probably got a concrete calc running for new builds while the rest of us panic.
funny how “market corrections” only happen to the middle class while the ultra-rich just pivot. it’s like they have a local weather radar for the economy that the rest of us don’t.
The “repositioning wealth” line is such a rich person euphemism. They probably still have time for drift bus while the market’s crashing.
wild how the rich just “reposition” wealth while the rest of us are using a concrete cost estimator just to see if we can afford a basic repair.
Wild how the rich just ignore the market crash. If you’re actually trying to pitch people like that, using an email name generator ai for your accounts probably helps you look the part.
People really underestimate how much UHNWIs lean into giving when things go south. You’ll definitely need Trello or Asana for task management to keep track of all those massive gift cycles though.
It’s wild how many nonprofits panic and stop asking when they should be leaning in harder. If you’re struggling to articulate that ask, this AI-powered response writer might actually help you craft a decent pitch.
It’s wild how billionaires just treat a market crash like a sale. Honestly, this whole economic logic is giving me brainrot generator spanish vibes.
Classic. While we’re all stressing, billionaires are just using a tool to calculate margin and getting richer off the crash.
Honestly, it’s always wild how people assume the ultra-wealthy stop spending when the market dips. My buddy at baseball brother always says these guys are playing a totally different game than the rest of us.
It’s wild that they just see it as a math problem while everyone else panics. I’m just over here struggling to go heic to pdf for my own records.
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This article makes an excellent point about how major donors often increase their giving during recessions because they operate from a different financial and psychological vantage point. What I find particularly interesting is how understanding the deeper personality drivers behind their generosity can help fundraisers tailor their approach even more effectively. For instance, some organizations are now exploring tools like understanding donor personalities to gain unique insights into traits that influence giving behavior, going beyond traditional wealth indicators. It’s a fascinating angle that complements the strategic perspective outlined here.
I really appreciate the insight on how major donors think differently during recessions. It’s a reminder that nonprofits need to understand the mindset and financial strategies of their top supporters. In my experience, building strong relationships with donors often involves appreciating their broader interests and even their cultural backgrounds. For fundraisers working with international or Chinese-speaking philanthropists, picking up some basic Mandarin can go a long way. I’ve found learning Chinese through games to be an engaging way to practice, which helps me connect with donors in a more personal and respectful manner.
This article makes a compelling point about how major donors think long-term and see opportunity during downturns. For nonprofits trying to communicate impact effectively to such donors, clear data visualization can be a game changer. I’ve found that tools designed for scientific illustration and data plotting, like professional data visualization tools, help teams create polished charts and diagrams in minutes without needing a design background. The ability to export as SVG and edit further is especially useful when tailoring reports for high-net-worth supporters who appreciate detail and clarity.
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Thank you for sharing these insights, Jimmy! It’s fascinating how donors adapt during tough times. I remember our local charity received unexpected support during a recession—truly eye-opening!
Really impressive deep dive! Your ability to explain technical concepts clearly is remarkable. The comparisons and benchmarks you included are especially helpful.
Jimmy’s anecdote about Ted Beckett really underscores how major donors often operate from a long-term wealth perspective rather than short-term market jitters. One angle that fundraisers might explore is using data science to identify which donors match that recession-resilient profile—analyzing historical giving patterns, portfolio diversification, and even public sentiment trends. Nonprofits can strengthen their case by leveraging AI-driven donor insights to tailor outreach during volatile periods, and I’ve found AI tools for nonprofit research a useful starting point for accessing aggregated news and analytical resources in this space.
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Your experience in 2008 completely flips the typical recession narrative on its head. I’m curious—do you think this behavior is more about long-term trust in the organization, or are these donors simply wired to ignore broader economic fears?
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This shifts my approach to fall fundraising—instead of dialing back major-donor meetings during uncertainty, I’m planning to lead with specific program needs that show immediate impact. Practical takeaway from your story.
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Most recession advice says to scale back asks, but the 2008 story suggests major donors actually double down when you show confidence. I’m wondering—did you find that mindset holds more for long-term supporters than newer ones?
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To praktyczny przelicznik foremek, który pomaga w kuchni i przy pieczeniu. Użytkownicy mogą szybko dopasować proporcje składników do różnych rozmiarów form. Strona jest szczególnie przydatna dla osób piekących w domu oraz dla kulinarnych pasjonatów.
https://www.bmrberekenenonline.nl
Deze website helpt gebruikers om hun BMR op een eenvoudige en toegankelijke manier te berekenen. Het is handig voor mensen die inzicht willen krijgen in hun ruststofwisseling en daarmee beter hun voeding of afvaldoelen willen plannen. De tool is snel, duidelijk en geschikt voor dagelijks gebruik.
https://www.robloxusernamegenerator.org
This website helps users create Roblox username ideas quickly and creatively. It is useful for gamers who want a unique name for their profile or new account. The generator is simple, fun, and aimed at a young gaming audience.
https://www.przelicznik-foremek.pl
To praktyczny przelicznik foremek, który pomaga w kuchni i przy pieczeniu. Użytkownicy mogą szybko dopasować proporcje składników do różnych rozmiarów form. Strona jest szczególnie przydatna dla osób piekących w domu oraz dla kulinarnych pasjonatów.
https://www.bmrberekenenonline.nl
Deze website helpt gebruikers om hun BMR op een eenvoudige en toegankelijke manier te berekenen. Het is handig voor mensen die inzicht willen krijgen in hun ruststofwisseling en daarmee beter hun voeding of afvaldoelen willen plannen. De tool is snel, duidelijk en geschikt voor dagelijks gebruik.
https://www.gratisdobbelsteen.nl
Deze website biedt een gratis dobbelsteen online, ideaal voor spelletjes, lessen en snelle willekeurige keuzes. Het is een eenvoudige en gebruiksvriendelijke tool die geen installatie vereist. De site is vooral handig voor onderwijs, entertainment en casual gebruik.
https://www.robloxusernamegenerator.org
This website helps users create Roblox username ideas quickly and creatively. It is useful for gamers who want a unique name for their profile or new account. The generator is simple, fun, and aimed at a young gaming audience.
The anecdote about Theodore Temple Beckett is a fantastic illustration of how major donors often view recessions differently. It really highlights that for some, economic downturns aren’t a reason to pull back, but rather a time when their support can have an even greater impact. This aligns with what I’ve observed in other sectors; for instance, during challenging economic periods, businesses that focus on efficiency and long-term value, like those involved in optimizing energy solutions, often find opportunities. I wrote about a similar approach to strategic positioning during market shifts on Spire ESS and found that proactive engagement, rather than reactive fear, is key. It’s a powerful reminder that generosity is often about vision, not just surplus.
that line about Ted saying “how much do you need?” really got me thinking. i’ve heard similar stories about a donor I once knew who acted the exact opposite during the 2020 dip, he actually stopped answering calls. is it really that predictable across different personality types, or is there something specific about Ted’s mindset that makes him the exception?
https://www.gratisdobbelsteen.nl
Deze website biedt een gratis dobbelsteen online, ideaal voor spelletjes, lessen en snelle willekeurige keuzes. Het is een eenvoudige en gebruiksvriendelijke tool die geen installatie vereist. De site is vooral handig voor onderwijs, entertainment en casual gebruik.
https://www.robloxusernamegenerator.org
This website helps users create Roblox username ideas quickly and creatively. It is useful for gamers who want a unique name for their profile or new account. The generator is simple, fun, and aimed at a young gaming audience.
https://www.gratisdobbelsteen.nl
Deze website biedt een gratis dobbelsteen online, ideaal voor spelletjes, lessen en snelle willekeurige keuzes. Het is een eenvoudige en gebruiksvriendelijke tool die geen installatie vereist. De site is vooral handig voor onderwijs, entertainment en casual gebruik.
https://www.robloxusernamegenerator.org
This website helps users create Roblox username ideas quickly and creatively. It is useful for gamers who want a unique name for their profile or new account. The generator is simple, fun, and aimed at a young gaming audience.
https://www.asphaltcalculatorprice.com
This website provides a practical asphalt calculator for estimating volume, weight, and cost for paving projects. It is useful for driveways, roads, parking lots, and other construction jobs where accurate asphalt planning matters. Users can quickly calculate material needs and better control project budgets.