Does your nonprofit brand include the essential elements it needs to differentiate you from everyone else? Your nonprofit brand has an essence, “the intrinsic nature or indispensable quality”. The brand you choose for your nonprofit brand promises different things to different groups of people; your staff, your donors, your board, and your community.
Taylor Shanklin shares more about what a nonprofit brand promise is and how organizations can achieve for their unique groups of stakeholders. Your brand promise starts at the beginning and it’s never too early or late to start building it correctly.
In this Nonprofit Hub Radio podcast interview, Taylor and Delaney cover fundamental things to know about your nonprofit brand promise and how it confirms how your organization plans to show up in the world to create awareness for your specific purpose.
Taylor is a TEDx speaker, host of the Talking Shizzle podcast, and marketing innovator in the social impact sector. Taylor is the Founder and CEO of branding firm Barlele and the recently launched Creative Shizzle, a subscription-based graphic design service that is bringing great design to more nonprofits and small businesses. In her marketing career, she has helped hundreds of organizations tell their story in digital channels. Taylor lives in North Carolina with her family and dachshund named Lady. In her free time she loves to swim, ski, hike and chase Lady.
Taylor also explains the difference between branding and marketing and why everyone in the organizations needs to keep these two things as cohesive as possible. Sometimes it can be challenging to keep your organization’s brand cohesive and consistent. With so many documents, slide decks, flyers, and social media posts to produce (often with multiple staff members producing them) it can be overwhelming to ensure that everything your organization creates has the same look and feel.
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