We’re often tempted to think that the latest marketing technology or social media platform will help us elevate our mission. Fast and new often trumps the tried and traditional. Yet that’s not always the best approach. In this interview, Larry Warkoczeski, a veteran marketer and nonprofit expert, reminds us that authenticity and amplifying the customer experience should always be our primary marketing strategies.
Larry refers several times to the “customer experience,” which may be more commonly recognized as UX or user experience. In other words, how we show up for our donors, clients, and even our vendors and service partners is our marketing message. Moreover, it’s a more important message than an email or social campaign.
When it came to sharing a bit of good news, Larry reminds us that we should have no expectation of donors we don’t ask and to not be afraid to make the ask. People are looking for opportunities to do good. And that is the nonprofit sector’s specialty.
Larry Warkoczeski is a faculty member, consultant, author, and attorney. Larry’s experience includes consulting nonprofit organizations and healthcare executives in marketing and operational areas. Prior to his work in healthcare, he was a food industry corporate legal counsel and senior executive of marketing/product development for a national food distribution firm. He presently serves as a full-time faculty member, MHA Executive in Residence at Grand Valley State University. Larry has a Masters in Health Services Administration from the University of Michigan in addition to a Juris Doctorate from Valparaiso University School Law.
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