Offer to provide your supporters with extra copies of your year-end newsletter to include with their own Christmas greetings. For those who have gone digital, include a button graphic and link. To make this even more effective, be sure to include plenty of mentions and photos of your volunteers and supporters in your year-end synopsis. It’s a great way to honor those who currently support you while growing your audience through their connections.
Social media exposure can be especially important during year-end season. Encourage your supporters to participate in a small Facebook fundraiser for your organization—perhaps even focusing on #GivingTuesday. It’s a good idea to keep goals small and reasonable so all donors feel like they’re making an impact. Also, encouraging your audience to share the fundraiser will help them feel involved if they’re not able to contribute any funds.
No matter the budget constraints, people will still give gifts around the holidays. Why not give them the option to purchase a shirt or hat with your nonprofit’s logo or message front and center? Just make sure your organization’s swag is desirable, affordable, and (of course) for sale.
There are businesses out there with programs that match employee donations to eligible nonprofits. Putting out a mass call for volunteers and supporters to check into these programs can yield major results. Here’s a tip: be prepared to offer guidance and setup tips for corporations interested in launching a new program.
People who volunteer are often involved in service organizations such as Rotary, Kiwanis, or Lions Club. All of these organizations give support (volunteer and/or cash grants) to nonprofits in their community. Ask your supporters for a recommendation to club leaders or even a meeting.
6. Monthly Giving Program
Consider implementing a monthly giving program. Donors who have an altered financial position may be interested in converting their support to a lower increment monthly gift. While this will lower the year-end intake, it will maintain and possibly strengthen your annual support.
In many households, gift giving is simply an exchange of funds or gift cards. Many are looking for new giving ideas and ways to make their gifts more meaningful. An organization I previously worked with received funding for a food truck from a family that decided to invest their gift budget for each other into funding 10,000 pounds of food for those in need. They then came together to help distribute the food. Provide meaningful ways that families can connect and support your mission this season. When they do, be sure to share the story to inspire others.
Create and share an Amazon wish list for your organization. Include affordable necessities that are often overlooked but really make a difference such as paper products, cleaning products, office supplies, etc. Bonus: when your supporters use an Amazon Smile account, they can designate Amazon’s charitable support to your organization as well.
Try to think of giving ideas that are fun and interactive, like an “Essentials Bingo Card.” By publishing the Bingo game through your newsletter and social media and putting out your in-kind needs, new donations can accrue. Plus, the “gaming” aspect may get dormant donors excited. Source creative prizes for winners and have some fun!
Your gala or golf outing may have been cancelled in the past year, but chances are you will now host some sort of fundraising event (whether hybrid or virtual) in the coming year. Sell tickets early as a way to bring in support for year-end. When the event rolls around next year, those who already purchased their ticket several months ago will be more open to a donation or sponsorship. Plus, there is something very encouraging about receiving a spring gala invitation in the midst of a pandemic and the middle of winter.
Most of all, don’t be afraid to test new giving ideas. Your supporters may not have the money right now, but they can still show support in other ways. If there were ever a time to demonstrate a little courage and creativity, it’s now.