Andy Jones Leads Roundtree

Andy Jones Leads Roundtree is Inside Charity’s take on his expertise in the charitable space. Andy Jones is the founder and managing director of Roundtree, a leading donor-focused marketing agency for faith-based organizations. Andy blends strategy with storytelling to help organiza- tions reach their next level of growth. Having served in nonprofit organizations for 15 years, he understands their unique challenges and constraints.

In 2020, Roundtree’s clients raised over $100M. Under Andy’s leadership, Roundtree is on track to surpass its goal to help its clients raise a combined $1B by 2026.

Prior to starting Roundtree, Andy led the fundraising and marketing efforts for The Chalmers Center. Andy has served as a communications consultant and strategist for large banks, publishing houses, colleges, and nonprofit organizations.

As the host of the Next Donor podcast, Andy interviews leaders of successful faith-based organizations to reveal insights into what it takes to grow an organization. Guests include CEOs, major gift officers, marketing directors, consultants, and major donors.

Andy Jones Leads Roundtree

Andy is fond of saying, “Our best asset is our ears. We listen to those who lead your organization and those who already support it. After listening, we find creative words and ways to grow deeper relationships with existing supporters and acquire new donors. Our clients range from community-based organizations to global mission organizations.”

CLARIFY
Before a website is built or a campaign is created, you need to be able to clearly and simply articulate who you are and who you’re trying to reach. Our donor marketing strategy will help you understand your own brand and the opportunities for growth.

• Brand Positioning
• Messaging Framework
• Target Donor Profile
• Media Planning

AMPLIFY
Time to turn up the volume. Our team will build and manage your website, content, and other marketing collateral. Whether you’re rebuilding your website or launching an email campaign, we’ll make sure you are heard.

• Website Development
• Custom Content
• Email Marketing
• Digital Advertising
• Print Design
• Media Production

MEASURE
You can only improve what you measure. We measure everything. Every week, we prepare and send our clients a report on their marketing metrics.

• Analytics
• Conversion Tracking

Andy Jones is an expert available for COMMENT, INTERVIEW, OR PODCAST GUEST APPEARANCE on these topics:

• Nonprofit fundraising
• Marketing to Christian donors
• The art of persuasion
• Content creation and SEO
• Entrepreneurialism / small business ownership
• Ministering to “rich Christians”

Andy Joes accolades and affliations:

• Ordained minister in the Presbyterian Church in America
• Board Member of Concentric Development
• Board Member of LAUNCH Chattanooga
• Board Member of Mission Increase

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