Does your organization have a vision statement or vision in mind? One of the greatest dangers facing nonprofits is not economic, generational, or even legal…it’s the gradual drift into complacency. The work becomes a collection of tasks rather than a force for good. It’s the same for any industry or profession, but in the field of cause work, the risk and potential loss are significant because the risk is shared not only by the organization’s team but by the community they serve.
So, how do we maintain the vision? In the midst of change and pressure, how do we ensure our team is all sharing the same vision?
Your vision should exist outside a frame on the wall or a page in the handbook.
As I write this, I think back to the 1990s and the prevalence of Successories. Motivational artwork…usually of a nature scene and one aspirational term. The decor of the day, these pieces adorned office walls everywhere. Although they were hung with good intentions, in my experience, most became the inspiration for snarky office jokes. Perhaps it was the fact that businesses were purchasing prefab values that led to the backlash. Team members want to see values lived out, not published or printed for wall decor.
Don’t get me wrong, documenting your mission and vision statements is important, but in an ideal world, it’s something written on people’s hearts, as well as in their orientation handbook.
A decade or so ago, I worked for a very large publishing house. New team member orientation was done in batches of 3-10 people at a time. During one of my first onboarding sessions, the HR director asked our group of six who could recite the organization’s mission statement. I immediately scanned the room, looking for expressions of confidence or smirks from my new peers…nothing. In fact, they all looked panicked. Recalling the narrative of the statement was easy, but I wasn’t 100% sure about each word or the order. Something is better than nothing, right? I timidly raised my hand and recited a paraphrased version of the statement. I hit the major parts but undoubtedly did not get it verbatim. The HR director praised my effort and explained, “You’re not 100% correct in the wording, but you nailed the sentiment.”
Stating your vision is not about the words, but it is about understanding.
It’s hard to see the horizon when you’re in the trenches.
Nonprofit work culture is the tyranny of the urgent. If your days are like mine, no sooner do you take your third cup of coffee and it’s lunchtime. It’s a blur of decisions, opportunities, struggles, and task work that has to get done. Beneath the busyness, lack of capacity, budgets, and good intentions are a thousand small decisions that cumulatively steer the trajectory of your work.
Sure, we do the strategic planning routine, but let’s be honest…where does that plan exist? A file cabinet, a pad of window-sized post-its, or a shared drive…right? A year cannot be steered by one day of planning. A vision cannot be maintained when it isn’t acted on daily.
Create a vision that captures today and tomorrow.
Great vision statements build off the work we’re doing today by casting a vision of that work maximized in the future. For example, look at these examples of great vision statements:
- Tesla: To accelerate the world’s transition to sustainable energy.
- World Vision: Our vision for every child, life in all its fullness.