Measuring Nonprofit Employees’ Passion & Performance is Brook Foley’s take on how to build a better internal team. Here’s what Brooke has to share:
In Jayne Agency’s ongoing content series about “The Unexpected Generation Gap in 501c3 Engagement,” we uncovered how the disconnect among generational groups－ younger millennial staff, C-suite leaders and Boomer board members－ prevents many nonprofits from achieving their mission and delivering on expectations of donors and beneficiaries.
To begin to close that gap, we outlined a specific technique called Platforming in Stages, that helps 501c3s drive alignment and ultimately gets everyone on the same page.
Once platforming is complete, the Custom Survey is a powerful tool to confirm that staff across the organization are fully engaged and clear on their role in delivering against the mission. This step takes your overarching Brand Strategy and makes it personal, so when done right, will drive higher performance both on an individual employee and organizational level.
The Custom Survey
Many times, organizations (not just 501c3s) use “HR Surveys” to cull culture and engagement from employees. These methods typically measure employee attitude, job satisfaction, motivation, cultural alignment and sense of purpose. While this information is undoubtedly valuable, survey results gleaned from standard culture surveys tend to provide a conclusion that there is a problem, but don’t get at what’s behind the issue of pain in culture and disengagement other than to highlight that it’s a problem.
A custom-designed survey can:
The result? Things can be talked about with transparency, actions can be taken and tangible impact can be appreciated all around.
Follow these tips, guidelines and boundaries for crafting the most effective Custom Survey to align your entire team with your mission, unlock individual performance, and drive desired outcomes for your organization.
In our next article, Part 4: Storyletting v. Storytelling, we’ll share the secret to creating brand fanatics who will evangelize your organization and its mission through a sense of shared ownership of your brand story. When you approach branding as an organic process of letting the story “continue to unfold” through individuals across the organization, the results are striking, and exponentially more powerful, than defining a singular narrative and dictating it from the top down. Stay tuned!
Measuring Nonprofit Employees’ Passion & Performance Using the Custom Survey to Ensure Team Members Are Aligned With Your Mission was first posted at INSIDE CHARITY
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